What Came Next

And then one year, all the stores raised their prices for Black Friday.

Everything was 100%-800% more expensive. During the month of November, the stores hyped their Black Friday mark-ups: $3001 for a bulky, standard-def TV; $801 for a blender.

Thanksgiving evening, the overnight lines for Black Friday “doorblocker” sales (6 AM to 8AM, minimum 30 per customer) were meager. A few stalwarts huddled in the cold, driven more by stubborn tradition than genuine enthusiasm.

The bulk of Americans stayed home that Friday. They made breakfast with leftovers. They sipped coffee and chatted on Messenger. They wondered how to spend their free time.

The best Black Friday of all: so much time saved.

Why We Do Better

“It’s not rocket science.”

Maybe they’re right. Perhaps the challenge you’re working on isn’t Literal Actual Rocket Science With Rockets.

But if it feels like rocket science, like success requires defying your own personal gravity, then remember this: it takes a team to build a rocket. To put a satellite in orbit or ten toes on the moon, you need a hell of a lot of brains.

So to you, lonely novice, daring changer, rocket scientist, you damn fool – understand this. It’s time to assemble your team.