And then one year, all the stores raised their prices for Black Friday.
Everything was 100%-800% more expensive. During the month of November, the stores hyped their Black Friday mark-ups: $3001 for a bulky, standard-def TV; $801 for a blender.
Thanksgiving evening, the overnight lines for Black Friday “doorblocker” sales (6 AM to 8AM, minimum 30 per customer) were meager. A few stalwarts huddled in the cold, driven more by stubborn tradition than genuine enthusiasm.
The bulk of Americans stayed home that Friday. They made breakfast with leftovers. They sipped coffee and chatted on Messenger. They wondered how to spend their free time.
The best Black Friday of all: so much time saved.