The least you can care (and still make a difference)

If free food doesn’t excite you, nothing will.

That’s about the least you can care about something. If an event boasts of free pie, you know they are in a low-care business. The conference room might be packed, but 99% people are just there for the food. When the food runs out, or the organizers ask people commit to anything (anything), the attendees will flock to the exit.

And of course, you avoid opportunities like that because you’d rather spend your time on something that you care about, pie-or-no-pie.

So that’s one end of the Care Spectrum. What would sit at the other end? What is the opposite of free pie?

How about a punch in the face?

Very few people would show up to an event that boasts it will punch every attendee in the face. In fact, let’s assume this event is extremely expensive as well. You might pay several thousand dollars to attend this event, and you will be punched directly in the face an uncertain number of times.

Very few attendees, indeed. But you can bet that whatever this event is about, the attendees care a whole hell of a lot about it. Whoever these attendees are, they are the experts and nerds, the pioneers and changemakers.

We all want to make a difference, until we get punched in the face a few times.

You might know exactly what you want to do. You might even be great at doing it.

But the question is, what are you willing to take hits for? Because this isn’t the end of the Care Spectrum: it’s the new beginning. This is the least you can care and still make a difference.

Which conferences do you show up for, punch or pie?

Want to learn more about how to care (and more importantly, not care) about the right stuff? Check out Mark Manson’s  The Subtle Art of Not Giving a Fuck.