“The 8 hours you need to sleep each night, are my opportunity. The time you spend with your family and friends, is my opportunity. If you’re not maxed out, if there’s still a shred of humanity left in you, then you’re just leaving your lunch on the table.”
This brilliant blog post by Elaine Ou captures a common strategy: to expand to the widest possible audience, slash your margins. Instead of making $10 per sale, make $1. Instead of $1, make 10 cents. Instead of 10 cents, raise funding to give it away for free.
We often encounter the same incentives at our own jobs. Rather than money, the margin for our work is time. Instead of leaving at 6, stay until 8. Instead of finishing at 8, work on the ride home. Instead of finishing when you arrive home, work the weekend. Slash your margins. Track your metrics. Eliminate your inefficiencies.
When your team begins talking about efficiency, it’s time to find a new team. Efficiency is an endless war, one measured in minutes and dollars saved, not in people served or missions met.
Every four years, someone sets a new swimming record at the Olympics. Efficiency is an endless war.
And what’s the opposite of chasing efficiency? Spending more time: to listen, to build relationships, to tailor, to take risks. To serve fewer, better. To add humanity to your work. The more you add, the more you keep.